When Google Ads Management Becomes a Legal Dispute
Disputes involving Google Ads often center on whether campaigns were configured and managed appropriately. Advertisers may allege that agencies, freelancers, or internal teams mismanaged budgets, mislabeled results, or failed to follow accepted industry standards. Bill Hartzer serves as an expert witness in these Google Ads malpractice matters, applying decades of hands-on paid search management experience.
Examples of Google Ads Malpractice Allegations
- Broad match targeting that wasted budget on clearly irrelevant search queries
- Failure to use negative keywords, audience exclusions, or location controls
- Misreporting of conversions, return on ad spend, or attributed revenue
- Ignoring obvious account issues, policy warnings, or disapproval notices
- Campaign structures deliberately or negligently designed to make performance impossible to evaluate
How Bill Evaluates Google Ads Accounts
He reviews account change history, campaign settings, keyword lists, bidding strategies, budgets, and conversion tracking configuration. The goal is to determine whether the account was reasonably managed, whether the underlying data supports the results the agency claimed, and how specific decisions likely affected performance and outcomes.
Reports and Testimony
Bill prepares written reports that summarize findings and explain Google Ads account behavior in non-technical terms. He is available for deposition and trial testimony to walk the court through account evidence and the decisions that led to disputed outcomes.
Because Google Ads retains a detailed account change history by default, these matters often turn less on competing expert opinions and more on a straightforward review of what the account records actually show, which tends to narrow rather than widen the scope of genuine dispute once both sides have reviewed it.