Matching Your Matter to Bill's Experience
Internet, SEO, and digital marketing disputes take a limited number of recurring shapes, even though the technical details vary widely from case to case. The list below groups the fact patterns Bill most often encounters by discipline, so counsel evaluating him as a potential expert can quickly see whether his experience lines up with the matter at hand. Each category links to a more detailed sub-service page with further discussion of the relevant evidence and analysis.
SEO Case Types
SEO matters typically require separating what an agency or consultant actually did from what search engine algorithms did independently, since both can produce the same visible symptom — a ranking drop — for entirely different reasons.
SEO Malpractice & Fraud
Agencies accused of misrepresenting work performed, using undisclosed guideline-violating tactics, or billing for services not rendered.
Ranking Drops & Algorithm Updates
Disputes over whether a ranking loss was caused by a documented algorithm update or by agency error.
Domain Name Case Types
Domain matters draw on Bill's direct background inside the registrar and registry industry, which gives him familiarity with the technical systems and institutional rules involved that most expert witnesses in this space have only observed from the outside.
Domain Theft & Unauthorized Transfers
Reconstructing how and when control of a domain changed hands without authorization.
UDRP & Cybersquatting
Supporting or opposing domain-name dispute-resolution complaints with technical and historical evidence.
Digital Marketing Case Types
Digital marketing matters generally come down to account-level evidence: what was actually configured, billed, and reported, compared against what was promised or expected. That comparison is usually best done by someone who has managed comparable campaigns directly, rather than someone reading account exports for the first time.
Click Fraud & Invalid Traffic
Analysis of suspicious click patterns and wasted advertising spend attributed to bots, competitors, or fraud.
Google Ads Malpractice
Disputes over whether a PPC account was managed in a way that met industry standards.
Online Reputation Case Types
Search Visibility & Damages
Quantifying how defamatory content affected search visibility, traffic, and revenue.
Coordinated Harassment & Review Bombing
Documenting organized campaigns designed to overwhelm a person or business with false content.